Does your website successfully convert web traffic into paying customers? Does it deliver what your customers expect? What are the essential elements that every website needs to persuade visitors to sign up, enquire or make a purchase? Why does web design matter and how do you keep visitors engaged and coming back for more?
Answering these questions, and much more besides, is Craig Murphy founder of Birmingham-based Alt Agency, the Midlands-based WordPress agency.
This episode is the second in a two-part special mini-series looking at small business websites. In part one Craig explained how to optimise your small business website. In this episode, Craig will explain how you can convert that traffic with conversion rate optimisation. We explore what tricks and techniques you can use to encourage site visitors to move through your funnel to become customers, subscribers or followers.
How to increase online sign-ups, enquiries or sales – show notes
Website design and conversion
- How to improve your online conversion rates and boost sales
- Win sales through good web design
- Boost sales with landing page optimisation
- Nine simple tips to transform your online sales
Mobile optimisation
Website content
Calls to action
Selling online
- How we started selling online [podcast episode]
- How to set up a successful ecommerce business [podcast episode]
Build trust and credibility
Shopping cart abandonment
Useful tools
- Get started with Google PageSpeed Insights
- Google Analytics
- HotJar
- Microsoft Clarity
- Guidance and advice on setting up Google Analytics 4
About our website optimisation expert
Craig Murphy, is the founder of Birmingham-based ALT Agency. Craig’s an expert in website design, website development, SEO and website maintenance. He’s helped many businesses to optimise their websites for search engines.
You can find Craig on LinkedIn
Visit the ALT Agency website
About ALT Agency
ALT Agency excels in crafting visually appealing and user-friendly websites. Their comprehensive services include digital strategy and post-launch support, ensuring your site not only attracts visitors but also converts them into loyal customers. They monitor and adjust your site continuously to keep it performing at its best.
ALT Agency’s approach seamlessly integrates SEO into their web design and development process. They begin with thorough keyword research to understand what your potential customers are searching for. This informs the design and content strategy, ensuring your website is optimised from the ground up. On-page optimisation and high-quality content creation are key components, enhancing both user experience and search engine visibility.
Whether you’re starting from scratch or enhancing your existing online presence, ALT Agency offers the expertise and personalised service to help your business thrive. Craig and his team are dedicated to understanding your unique goals and delivering tangible results that help you stand out in a crowded digital landscape. With ALT Agency, your website is in capable hands, ready for success in the digital age.
What next?
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