In an age where many businesses use digital marketing techniques, others use old-school tactics such as cold calling. Cold calling is a direct marketing method involving phoning potential customers you’ve never met or spoken to before. Cold-calling isn’t for the thin-skinned, because even if you have a great opening gambit, it’s not unusual to be met with a “not interested, thanks”, before the phone gets put down. In this episode, sponsored by Lightyear, we speak to small-business marketing specialist Tracy Heatley. Tracy shares her insights on achieving better results when cold-calling potential new customers, including how to make a great first impression and what to say and how to say it.
How to cold call your way to new customers – show notes
Market research and identifying target customers
Preparing your pitch for cold calling
- Preparing your sales pitch – checklist
- How to write effective sales copy – checklist
- Ten ways to approach new customers
- Ten tips for approaching cold leads
- Developing your USP: A step-by-step guide
Telephone marketing
Dealing with knock-backs when cold calling
- Does cold calling bring you out in a cold sweat?
- How to develop confidence in your business [podcast]
Following up
About our sponsor, Lightyear
Life as a business owner can be unpredictable. You need a cash flow cushion for any bumps in the road. But, this doesn’t mean you need to leave your cash languishing in low interest accounts.
Instead, you can earn a daily, variable rate of 4.6% AER with Lightyear’s business accounts. Lightyear makes this possible by giving small businesses like yours, a solution traditionally reserved for the big corporates: money market funds, managed by the world’s largest asset manager, BlackRock. These are low risk investments, usually only accessible with a minimum deposit of £5 million pounds. With Lightyear, you can access them with no minimum deposit criteria.
There are no fees to open, bank transfer into, withdraw from, or maintain your business account, and your money is always easily accessible.
You work hard for your income as a business owner. Lightyear lets your income work hard for you. So, rather than spending weeks trying to open an account with low rates and high fees, open a Lightyear business account in one day, and start putting your money to work.
Whether you choose to manage your company cash on Lightyear’s slick app, or the web platform, the interest you earn could mean you can hire that new employee, or take that holiday you know you deserve.
Visit lightyear.com/donut to find out more, or set up your account in just a few taps. And remember, when you invest, your capital is at risk.
About our expert Tracy Heatley
Tracy is a marketing consultant, mentor, podcaster, speaker and author specialising in helping small businesses get better direction, clarity, focus, referrals and marketing results.
Find Tracy Heatley on LinkedIn.
Visit the Better Marketing with Tracy Heatley website.
Visit the Better Networking website.
What next?
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